4G drives growth in mobile video consumption

0

The growth of 4G services is leading to a rapid increase in demand for mobile video, with subscribers on 4G mobile networks 1.5 times more likely to watch video than subscribers on 3G networks. Each day, 20 per cent of mobile subscribers worldwide access video from sites such as YouTube, Netflix and DailyMotion, according to the latest Mobile Analytics Report from Citrix.

Video generates around 42 per cent of daily data traffic volume on any given mobile network, compared to 10 per cent for social networking, 9 per cent for adult content, 6 per cent for news and information, and 1 per cent for shopping. However, the growth of 4G, which offers data download speeds that are on average five times faster than 3G, is prompting mobile subscribers to watch video more often, for longer, and at a higher resolution.

Share.

Leave A Reply